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Shop Give Receive Shop Button 1February 7, 2019 Albuquerque, New Mexico – “This is a tough time for leaders of nonprofit organizations. The current economic challenges facing not only the U.S., but also the world, are translating into a reduction in donations—also known as charitable giving—and it’s a trend that's likely to continue,” said John P. Strelecky, author of The Why Café, Life Safari and The Big Five for Life.

So the question becomes: how do nonprofits not only survive but also thrive in this environment? The answer lies with, which offers simple solutions to the current challenges. is all about shopping, giving, and receiving. eCommerce store helps nonprofits dream large by providing a continued source of income for indirect costs, direct costs, or any budgetary requirement. As a female, family-owned eCommerce specialty store, donates a standard 10% of every purchase total to the nonprofit the customer selects. It is typical for similar stores to only donate 0.5% of each purchase, which is only 50¢ donation for every $100 purchase as compared Sugar’s $10.00 donation on a $100 purchase. sells high-end items from small to medium manufacturers and artisans. Then, it seamlessly partners with nonprofits, allowing 10% of each purchase to be donated to the charity of the consumer’s choice. For nonprofits that become affiliated with, there is no cost involved, which means there is no risk, either. not only provides sustainable, unrestricted income for nonprofits, but it also allows nonprofits to dream big and fundraise without fear of losing money in the process. 

Each affiliated nonprofit organization of will receive a customized page that contains their mission statement, photos, videos, and information of all the good works they do. “I want Sugar to be a win for every nonprofit, manufacturer, artisan, and consumer,” said Jacqueline Asher. enables the nonprofit to run a series of fundraising campaigns by posting a SugarShopper button on their website which directs their supporters directly to their personalized page so they are assured 10% of their donors’ purchases will go directly to their organization. is not set to replace the nonprofit organization fundraising platform but to give them a new alternative to their current fundraising campaigns by providing extensive, Liz Jacque 4maintainable unrestricted income for their organization.

The creators of Jacqueline and Elizabeth Asher (salon owners of Tijeras Hair Co. in Albuquerque, NM) are a dynamic mother and daughter team whose salon clients gave them the direction to create this wonderful company. To read their story, visit:

For nonprofits, manufacturers, and artisans to become an affiliate of visit

safehouse logo smallNonprofit Testimonial

"We have found Sugar to be just that...a solution! The online fundraising process is transparent and productive. Sugar understands our limitations and has filled the gap with expertise and skill."

- S. A. F. E. House, Albuquerque, NM